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The annual BTL (Bolsa de Turismo de Lisboa) began on Wednesday January 21st in Lisbon. Despite the current economic crisis the event was well attended with over eight hundred and fifty participants from twenty seven countries.

There were over seventy thousand people at the event last year with organizers hoping for an increase on that number this year. For the first time this year there are exhibitors from Croatia, Columbia and Romania. Spain once again has the largest number of exhibitors.

João Passos spoke of the fair being a showcase to show the wide diversity of attractions on offer for tourists in Portugal. He went on to say that Portugal had much to offer as a holiday destination within its current markets as well as yet to be explored alternative markets.

The President of the AHETA Algarve Hotel and Tourist Resort Association Eldérico Viegas disagreed believing the main purpose of the event is to sell tourism outside Portugal. He believes the fair offered a good opportunity for debate on Portugal tourism.

Networking sessions have been organized to help clients and exhibitors integrate. Two programs BTL Business and BTL Rural (focusing on tourism in rural parts of Portugal) are also available with many guest speakers involved. This year’s event cost three million euro to organize.

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